In 1980, when SHAWN STUSSY was still selling surfing clothing and supplies at LAGUNA Beach in California, he might not have expected that his name would be sought after and even worshipped by countless people in the future.
At that time, Shawn Stussy, who was very fond of surfing, printed the graffiti signature he designed on the surfboard . After that, gradually many people felt very good after seeing Shawn Stussy’s signature, so some people asked Shawn Stussy to help them on their skateboards or surfboards. After graffiti on his clothes, he found that the effect was good, that year he began to print his most famous surfboard graffiti signature on Tee and began to sell these Tee and surfboard together. [ 1 ]As the production of clothes gradually expanded, Shawn Stussy opened a company that sold surf clothing, supplies, and launched the “Stussy” brand, and the graffiti name became a trademark of course. In this way, the original and modern fashion aesthetic concept created by Shawn Stussy quickly developed into a new generation of beach culture.
In 1985, he began to enter the fashion market, and soon achieved success, from surfing to fashion, STUSSY completed a rather difficult transition. And during the same period, STUSSY also began to enter the skateboard market. It should be said that from surfing to skateboarding, this transformation is relatively normal. Of course, SHAWN STUSSY will not let go of the streetwear market. He added skateboarding suits, work clothes, and old school uniforms to STUSSY’s clothing design, forming another streetwear style that is different from the original style. The streetwear industry in that period was also facing changes. The birth of new brands and the popularity of plus-size clothing… STUSSY took this rare opportunity to establish itself as an important position in the field of streetwear.
Now we are precisely in an era where Tee is the representative of popular culture, and Stussy is one of the representatives of this culture. The 1970s was the era of the rise of punk , and the 1980s brought us Rap. Punk pushes the boundaries between creation and aesthetics and teaches us that anyone can band together and enjoy the magic of music. While Rap is constantly pushing the boundaries of social traditions and beginning to explore the true meaning of remixing & sampling, these fresh ideas and territories have created a new stage for fashion and cultural expression and dissemination.
With the success of Stussy and its continued spread around the world, fashion pioneers in New York, London, Tokyo and other regions are all connected. Stussy’s design inspiration comes from hot international musicians, extreme sports, DJs and artists who have the same or similar tastes, and also helped Stussy become a global international street pioneer.
STUSSY is a trend brand from the United States. It was founded in the 1980s. The founder, Shawn Stussy, added design elements of skateboard clothes, work clothes and old school uniforms to the clothes, forming a style different from the original style. street clothes. The brand initially started by selling surf clothing and supplies on the beach, and has been sought after by countless young people. At first, STUSSY’s design was just around the skateboard, and then it gradually moved towards diversified designs such as X-Game. Most of the design elements are skulls, crowns, Jamaica, black culture, OldSkool and other elements. With STUSSY’s success and spread around the world, fashion pioneers in New York, London, Tokyo and other regions are all connected. STUSSY’s design inspiration comes from hot international musicians, extreme sports, DJs and artists who have the same or similar tastes, which also helps STUSSY become a global international street pioneer.
This year marks the 35th anniversary of Stussy, which is bound to create a sensation in the entire fashion industry. Fragment design, mastermind JAPAN, Carhartt WIP and other brands have been recruited for joint ride cooperation. Just these buddy brands are scary enough, aren’t they? But the editor is not here to tell you about his good friends, but to go back to the basics and tell you some of the first unfamiliar first collaborations and unmissable classic joint rides of the original Stussy.
The principal, Shawn Stussy, used to play surfing, and it became popular after printing his name. Stussy exists as a brand that is respected by people all over the world. It can be regarded as the ” father ” of all street fashion brands. The originator of street fashion brand joint name .” The founder of Supreme , James Jebbia, worked as a clerk at Stussy NYC, and the current marketing method of Supreme also has the shadow of Stussy. When Hiroshi Fujiwara was a DJ, he fell in love with Stussy and introduced it to the Japanese trend scene.